How I Work
Simple systems beat complicated ones.
You don't need a complicated setup just because someone told you that you need one. I like finding the simplest way to get something working and making sure you can actually understand and manage it afterward.
We start with the business, not the tech.
Before I start building anything, I want to understand what you're trying to accomplish, what's getting in the way, and what your clients actually need. The tech should support the business. Not the other way around.
Pretty is nice. Useful is better.
I love clean, thoughtful design. But a beautiful website that leaves people wondering what to do next isn't doing its job. Everything I build should have a purpose.